{"id":3592,"date":"2017-06-20T16:09:55","date_gmt":"2017-06-20T16:09:55","guid":{"rendered":"https:\/\/storylistening.de\/home\/"},"modified":"2023-01-22T10:35:53","modified_gmt":"2023-01-22T10:35:53","slug":"home","status":"publish","type":"page","link":"https:\/\/storylistening.de\/en\/","title":{"rendered":"Storylistening Home"},"content":{"rendered":"<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jmjjpq-14f2726731b94fd90ce8ecf4dff77a5c\">\n.avia-section.av-1jmjjpq-14f2726731b94fd90ce8ecf4dff77a5c .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n.avia-section.av-1jmjjpq-14f2726731b94fd90ce8ecf4dff77a5c .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1jmjjpq-14f2726731b94fd90ce8ecf4dff77a5c main_color avia-section-huge avia-no-border-styling  avia-builder-el-0  el_before_av_three_fourth  avia-builder-el-first  avia-bg-style-scroll 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itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3592'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1i6h6v2-7085b618188fad8638d474cd552f1e0f\">\n.flex_column.av-1i6h6v2-7085b618188fad8638d474cd552f1e0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1i6h6v2-7085b618188fad8638d474cd552f1e0f av_four_fifth  avia-builder-el-1  el_before_av_one_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gcd7um-a3ce7ca52588d42323778a87015f7810\">\n#top .av-rotator-container.av-1gcd7um-a3ce7ca52588d42323778a87015f7810{\ntext-align:left;\ncolor:#ffffff;\n}\n#top #wrap_all .av-rotator-container.av-1gcd7um-a3ce7ca52588d42323778a87015f7810 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.av-rotator-text-single.av-152nldq-e247990ed12db3ea72ebf93c78757097{\ncolor:#cc0000;\n}\n#top .av-rotator-container .av-rotator-text-single.av-12gn8ym-9e6f995eadb925488a1ab35f4c8a90dd{\ncolor:#cc0000;\n}\n#top .av-rotator-container .av-rotator-text-single.av-120f6q6-7b4f9838e3df6c8b4dfc0f74ba4ce61b{\ncolor:#cc0000;\n}\n#top .av-rotator-container .av-rotator-text-single.av-z2663y-4790bf138eb0461ee987a85c22410795{\ncolor:#cc0000;\n}\n#top .av-rotator-container .av-rotator-text-single.av-xq4pb2-52c34cf068c4182b6c624c67d3a8b47b{\ncolor:#cc0000;\n}\n#top .av-rotator-container .av-rotator-text-single.av-w0lzda-abc1cbd8afc0cf8d79eb5bc7e7ad8c36{\ncolor:#cc0000;\n}\n#top .av-rotator-container .av-rotator-text-single.av-ujsu0e-5f68982e696e1abbac31f665ed0bdfb4{\ncolor:#cc0000;\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-1gcd7um-a3ce7ca52588d42323778a87015f7810  avia-builder-el-2  avia-builder-el-no-sibling ' data-interval='3' data-animation='1'><h3 class='av-rotator-container-inner'>STORY<em>listening<sup>\u00ae<\/sup><\/em> - <br \/> unexpected <br \/>customer insights for<\/p>\n<p><span class='av-rotator-text av-rotator-multiline-on'>\n<span class='av-rotator-text-single av-1f0kyu6-dcccb296e0d4f9c71c1df23abbfce06b av-rotator-text-single-1' >Innovation<\/span>\n<span class='av-rotator-text-single av-1d138im-ad17d50aa3ff775d7e65700b6b66f051 av-rotator-text-single-2' >Product development<\/span>\n<span class='av-rotator-text-single av-1axloq6-416bede3f438e002a4691cdd94f3bd58 av-rotator-text-single-3' >Communication<\/span>\n<span class='av-rotator-text-single av-1aaqfdq-72ee887859d93afa976469706190cbb6 av-rotator-text-single-4' >Campaigns<\/span>\n<span class='av-rotator-text-single av-184m53i-f45d3db3ed4819c2aa909e0161965490 av-rotator-text-single-5' >Strategic decisions<\/span>\n<span class='av-rotator-text-single av-164uz9q-5742317e1c55b33d3363efc3abbde935 av-rotator-text-single-6' >Customer segmentation<\/span>\n<span class='av-rotator-text-single av-152nldq-e247990ed12db3ea72ebf93c78757097 av-rotator-text-single-7' >New opportunities<\/span>\n<span class='av-rotator-text-single av-12gn8ym-9e6f995eadb925488a1ab35f4c8a90dd av-rotator-text-single-8' >Competitive advantages<\/span>\n<span class='av-rotator-text-single av-120f6q6-7b4f9838e3df6c8b4dfc0f74ba4ce61b av-rotator-text-single-9' >Business models<\/span>\n<span class='av-rotator-text-single av-z2663y-4790bf138eb0461ee987a85c22410795 av-rotator-text-single-10' >Sales improvement<\/span>\n<span class='av-rotator-text-single av-xq4pb2-52c34cf068c4182b6c624c67d3a8b47b av-rotator-text-single-11' >Marketing efforts<\/span>\n<span class='av-rotator-text-single av-w0lzda-abc1cbd8afc0cf8d79eb5bc7e7ad8c36 av-rotator-text-single-12' >Distribution channels<\/span>\n<span class='av-rotator-text-single av-ujsu0e-5f68982e696e1abbac31f665ed0bdfb4 av-rotator-text-single-13' >Brand development<\/span>\n<\/span><\/h3><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nx7ry-33a6dd441005561d2deb757857c9f6fd\">\n.flex_column.av-2nx7ry-33a6dd441005561d2deb757857c9f6fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2nx7ry-33a6dd441005561d2deb757857c9f6fd av_one_fifth  avia-builder-el-3  el_after_av_four_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3592'><div class='entry-content-wrapper clearfix'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-no5sni-636c3c5e2ae89c08ab33be5a8fce8ec4\">\n.flex_column.av-no5sni-636c3c5e2ae89c08ab33be5a8fce8ec4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-no5sni-636c3c5e2ae89c08ab33be5a8fce8ec4 av_three_fourth  avia-builder-el-4  el_after_av_section  el_before_av_button_big  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m03sv2-98ba00e62e18b4abdbe78be51ee378df\">\n#top .av_textblock_section.av-m03sv2-98ba00e62e18b4abdbe78be51ee378df .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-m03sv2-98ba00e62e18b4abdbe78be51ee378df '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>Decisions are only as good as their foundation<br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\">&#8220;Important corporate decisions require valid groundwork. We experience in practice that numbers or percentages can be slightly deceiving. Therefore, a genuine and deep understanding of the customer\u2019s tangible lifeworld is of upmost importance.&#8221;<\/p>\n<p style=\"text-align: right;\">Dr. Olaf Rughase<\/p>\n<\/div><\/section><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-6  el_after_av_three_fourth  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k767yyec-86727fcd7588c574caaf3477e1c1f26e\">\n#top #wrap_all .avia-button.av-k767yyec-86727fcd7588c574caaf3477e1c1f26e{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-k767yyec-86727fcd7588c574caaf3477e1c1f26e:hover{\nbackground-color:red;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-k767yyec-86727fcd7588c574caaf3477e1c1f26e .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-k767yyec-86727fcd7588c574caaf3477e1c1f26e:hover .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='https:\/\/storylistening.de\/en\/unleash-the-strategic-power-of-big-data-with-storylistening\/' class='avia-color-red avia-button avia-button-fullwidth av-k767yyec-86727fcd7588c574caaf3477e1c1f26e avia-icon_select-yes-left-icon avia-color-red'   aria-label=\"Find out how to unleash the strategic power of BIG DATA!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue83f' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Find out how to unleash the strategic power of BIG DATA!<\/span><\/a><\/div><br \/>\n<div  class='hr av-k76831yg-cc9e75dee5da4cd047aacdaf651e1992 hr-big  avia-builder-el-7  el_after_av_button_big  el_before_av_layerslider  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-8  el_after_av_hr  el_before_av_three_fourth  slider-not-first container_wrap sidebar_right'  style='height: 851px; max-width: 1410px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3592'><div class='entry-content-wrapper clearfix'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vfu72-4aa60ffdd2aba88145c190b6ab19940f\">\n.flex_column.av-1vfu72-4aa60ffdd2aba88145c190b6ab19940f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1vfu72-4aa60ffdd2aba88145c190b6ab19940f av_three_fourth  avia-builder-el-9  el_after_av_layerslider  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hbsk5a-9fe323ceede8a3e83fda5528a4b280a3\">\n#top .av_textblock_section.av-hbsk5a-9fe323ceede8a3e83fda5528a4b280a3 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-hbsk5a-9fe323ceede8a3e83fda5528a4b280a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>Understanding lifeworlds leads to sound decisions<br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\">&#8220;Managers are often surprised about the detailed results and the valuable contexts that STORY<em>listening<sup>\u00ae<\/sup><\/em> delivers. But they immediately recognise, just how these results can improve their decision making concerning the majority of strategic questions.&#8221;<\/p>\n<p style=\"text-align: right;\">Dr. Michael Schindl<\/p>\n<\/div><\/section><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fl1gzi-515d2fdbd3f1b53124adf505f5c9a2d0\">\n.flex_column.av-fl1gzi-515d2fdbd3f1b53124adf505f5c9a2d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-fl1gzi-515d2fdbd3f1b53124adf505f5c9a2d0 av_one_fourth  avia-builder-el-11  el_after_av_three_fourth  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fpztq-fa71bb6ff5b061a502469d8c3d818e36\">\n.flex_column.av-1fpztq-fa71bb6ff5b061a502469d8c3d818e36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column 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av-aoa372-3cdf8e772edd7ee9247204ed07a466c6 av_one_third  avia-builder-el-14  el_after_av_one_third  el_before_av_one_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9mjula-1ad473a93ea35fae594cd17f35ed7dcd\">\n.flex_column.av-9mjula-1ad473a93ea35fae594cd17f35ed7dcd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9mjula-1ad473a93ea35fae594cd17f35ed7dcd av_one_fourth  avia-builder-el-15  el_after_av_one_third  el_before_av_two_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7kao0u-10da0d0095125666fa465c68d2f21e97\">\n.flex_column.av-7kao0u-10da0d0095125666fa465c68d2f21e97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7kao0u-10da0d0095125666fa465c68d2f21e97 av_two_fifth  avia-builder-el-16  el_after_av_one_fourth  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-59ck0u-314ec1439c43c436b5c6b3d0d3a564e3\">\n.flex_column.av-59ck0u-314ec1439c43c436b5c6b3d0d3a564e3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-59ck0u-314ec1439c43c436b5c6b3d0d3a564e3 av_one_third  avia-builder-el-17  el_after_av_two_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-3l927y-5f4b0f0821646804e72dc64cc7ab5a82 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>License \/ STORY<em>listening<sup>\u00ae<\/sup><\/em>-Network<\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6mu6m-c71e122e2a74bce3a61919269890dabf\">\n.avia-image-container.av-6mu6m-c71e122e2a74bce3a61919269890dabf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6mu6m-c71e122e2a74bce3a61919269890dabf .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-6mu6m-c71e122e2a74bce3a61919269890dabf .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:14px;\n}\n<\/style>\n<div  class='avia-image-container av-6mu6m-c71e122e2a74bce3a61919269890dabf av-styling- av-img-linked avia-align-center noHover av-overlay-hover-deactivate'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/storylistening.de\/en\/license\/\" class='avia_image '  aria-label='Berater, die Storylistening f\u00fcr ihre Kunden anwenden'><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>You are a consultant and would like to offer STORY<em>listening<sup>\u00ae<\/sup><\/em> to your customers?<br \/>\nYou are a company and would like to apply STORY<em>listening<sup>\u00ae<\/sup><\/em> yourself?<br \/>\nThen you can find information about cooperations &#038; licences here.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4477 avia-img-lazy-loading-not-4477 avia_image ' src=\"https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_296302634_web.jpg\" alt='' title='Berater, die Storylistening f\u00fcr ihre Kunden anwenden'  height=\"1400\" width=\"2100\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_296302634_web.jpg 2100w, 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\/><\/a><\/div><\/div><\/div><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3592","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storylistening - Decoding customers &amp; guiding strategic decisions<\/title>\n<meta name=\"description\" content=\"Storylistening is a tool by SRP in order to creatively &amp; effectively solve strategic questions with valid insights from the customers&#039; lifeworld.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/storylistening.de\/en\/home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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