{"id":5065,"date":"2020-03-12T09:28:15","date_gmt":"2020-03-12T09:28:15","guid":{"rendered":"https:\/\/storylistening.de\/unleash-the-strategic-power-of-big-data-with-storylistening\/"},"modified":"2020-03-12T13:09:21","modified_gmt":"2020-03-12T13:09:21","slug":"unleash-the-strategic-power-of-big-data-with-storylistening","status":"publish","type":"page","link":"https:\/\/storylistening.de\/en\/unleash-the-strategic-power-of-big-data-with-storylistening\/","title":{"rendered":"Unleash the strategic power of Big Data with STORYlistening\u00ae"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26ox8np-bc7f10d222aa2ab1925c683f4081d33d\">\n.avia-section.av-26ox8np-bc7f10d222aa2ab1925c683f4081d33d .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n.avia-section.av-26ox8np-bc7f10d222aa2ab1925c683f4081d33d .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div 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itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay playsinline loop preload=\"metadata\" muted  id='player_5065_1293386086_39378646'><source src=\"https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_v2100371_results.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5065'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24ffn39-346b42f9b181aa5ab074535c56dcfdd1\">\n.flex_column.av-24ffn39-346b42f9b181aa5ab074535c56dcfdd1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-24ffn39-346b42f9b181aa5ab074535c56dcfdd1 av_two_third  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k6us7r8r-2b242996b6f096207686a62689ceb2c2\">\n#top .av-special-heading.av-k6us7r8r-2b242996b6f096207686a62689ceb2c2{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-k6us7r8r-2b242996b6f096207686a62689ceb2c2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k6us7r8r-2b242996b6f096207686a62689ceb2c2 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-k6us7r8r-2b242996b6f096207686a62689ceb2c2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k6us7r8r-2b242996b6f096207686a62689ceb2c2 av-special-heading-h1 custom-color-heading  avia-builder-el-2  avia-builder-el-no-sibling  av-linked-heading'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Smart DATA: Unleashing the power of BIG DATA with STORY<em>listening<\/em>\u00ae <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5065'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5r4ryt-0acf009d9082e00e60e568390086dc1e\">\n.flex_column.av-5r4ryt-0acf009d9082e00e60e568390086dc1e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5r4ryt-0acf009d9082e00e60e568390086dc1e av_one_fourth  avia-builder-el-3  el_after_av_section  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jrgl9x-52180912456d8373c700bce63d599f0a\">\n.flex_column.av-1jrgl9x-52180912456d8373c700bce63d599f0a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1jrgl9x-52180912456d8373c700bce63d599f0a av_three_fourth  avia-builder-el-4  el_after_av_one_fourth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1i8ys9x-886cc45e5237e7142e29454e9c9f30f3\">\n#top .av_textblock_section.av-1i8ys9x-886cc45e5237e7142e29454e9c9f30f3 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-1i8ys9x-886cc45e5237e7142e29454e9c9f30f3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>Innovation : Combining BIG DATA with THICK DATA<br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\">&#8220;<span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">The BIG DATA analysis with artificial intelligence (AI) is making rapid progress and shows us with customers who buys what, where, when, how or how much or interacts with the company.<\/span> <span title=\"\">But the enlightening <strong>&#8220;why&#8221;<\/strong> is missing to make important strategic corporate decisions for the future.<\/span> <span title=\"\">This requires THICK DATA like STORYlistening\u00ae &#8211; and BIG DATA becomes SMART DATA for new business ideas, markets &amp; products \/ services.<\/span><\/span>&#8220;<\/p>\n<p style=\"text-align: right;\">Dr. Olaf Rughase<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g069hh-975b875f717f148acec7889e8291ef05\">\n#top .hr.hr-invisible.av-1g069hh-975b875f717f148acec7889e8291ef05{\nheight:70px;\n}\n<\/style>\n<div  class='hr av-1g069hh-975b875f717f148acec7889e8291ef05 hr-invisible  avia-builder-el-6  el_after_av_three_fourth  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e4ck91-d075e82aaddb943b2ff1c0ac90b2f1bc\">\n.flex_column.av-1e4ck91-d075e82aaddb943b2ff1c0ac90b2f1bc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1e4ck91-d075e82aaddb943b2ff1c0ac90b2f1bc av_one_half  avia-builder-el-7  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1cxyhz9-a86a5d4b28853a8748775d7b019577af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Strategic SMART DATA = Combining BIG DATA with THICK DATA<\/h2>\n<p><span class=\"tlid-translation translation\" lang=\"en\">BIG DATA and its analysis with artificial intelligence (AI) is definitely the future for companies to optimize efficiency and their own offers. Many companies have long since arrived in this future, invest in digital transformation and rely on data-driven management systems.<\/span><\/p>\n<p>Large and particularly successful (data-driven) digital companies in the USA, such as Netflix or Uber, have now recognized that it is important for strategic decisions and innovations to have the <strong>right<\/strong> data: they link BIG DATA with THICK DATA for their business to successfully develop strategically.<\/p>\n<p>While BIG DATA provides with customers &#8220;who&#8221;, &#8220;what&#8221;, &#8220;when&#8221;, &#8220;how much&#8221; or &#8220;how&#8221; bought a product\/servive or interacted with the company, THICK DATA decodes the underlying <strong>&#8220;why&#8221;<\/strong>.<\/p>\n<p>STORYlistening\u00ae is THICK DATA. It decodes the meanings, the importance or the context that customers assign to the offers, services, technologies or consumption processes. It integrates emotions, experiences, convictions or prejudices with the hard facts of BIG DATA and provides <strong>explanations, insights and inspiration<\/strong> instead of pure speculation. This is how BIG &amp; THICK DATA becomes strategic SMART DATA.<\/p>\n<p>With this SMART DATA it is now possible to quickly and specifically develop new products, services, positioning, business areas or business models.<\/p>\n<p>As an experienced corporate developer, Schindl Rughase Partners has created the <a href=\"https:\/\/innovation-in-sight.com\">Innovation In\/sight<\/a> offering, to implement real and achievable innovations quickly and pragmatically into reality with professional product, digital or technology designers as well as marketing and advertising agencies.<\/p>\n<p>Leave disruptive innovations to others and rely on innovations that quickly bring a return on investment. Link your BIG DATA with STORYlistening\u00ae data.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bgwcjp-89733e933eadc95c12a3a341edc5262a\">\n.flex_column.av-1bgwcjp-89733e933eadc95c12a3a341edc5262a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bgwcjp-89733e933eadc95c12a3a341edc5262a av_one_half  avia-builder-el-9  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k61yqz6g-ccb008a9ded1b1f6f8cfd2e03bffaf61\">\n.avia-image-container.av-k61yqz6g-ccb008a9ded1b1f6f8cfd2e03bffaf61 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k61yqz6g-ccb008a9ded1b1f6f8cfd2e03bffaf61 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k61yqz6g-ccb008a9ded1b1f6f8cfd2e03bffaf61 av-styling- avia-align-center  avia-builder-el-10  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5047 avia-img-lazy-loading-not-5047 avia_image ' src=\"https:\/\/storylistening.de\/wp-content\/uploads\/2020\/02\/background-bit-bytes-2004161_Sepia.jpg\" alt='' title='Powerful BIG DATA'  height=\"1707\" width=\"2560\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19p0r1x-25836cf33dc58dbe72617e155b1fd452\">\n#top .hr.hr-invisible.av-19p0r1x-25836cf33dc58dbe72617e155b1fd452{\nheight:110px;\n}\n<\/style>\n<div  class='hr av-19p0r1x-25836cf33dc58dbe72617e155b1fd452 hr-invisible  avia-builder-el-11  el_after_av_image  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k6urj6h7-9ee8eb8326a879c8f739fd541de3bd35\">\n.avia-image-container.av-k6urj6h7-9ee8eb8326a879c8f739fd541de3bd35 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k6urj6h7-9ee8eb8326a879c8f739fd541de3bd35 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k6urj6h7-9ee8eb8326a879c8f739fd541de3bd35 av-styling- avia-align-center  avia-builder-el-12  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5022 avia-img-lazy-loading-not-5022 avia_image ' src=\"https:\/\/storylistening.de\/wp-content\/uploads\/2020\/02\/woman-wearing-gray-coat-935760.jpg\" alt='' title='THICK DATA - Uncertain factors in the world of customers'  height=\"2560\" width=\"1707\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-188ve6d-81c3f45610c5cc901e7255d4993b9a47\">\n#top .hr.hr-invisible.av-188ve6d-81c3f45610c5cc901e7255d4993b9a47{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-188ve6d-81c3f45610c5cc901e7255d4993b9a47 hr-invisible  avia-builder-el-13  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-160n0p1-33521bc13af5241ba1146768965dc4ab\">\n.flex_column.av-160n0p1-33521bc13af5241ba1146768965dc4ab{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-160n0p1-33521bc13af5241ba1146768965dc4ab av_one_full  avia-builder-el-14  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k6urzljt-5d93ce4d4bdf380a81ade2c09ad1a66f\">\n#top .av-special-heading.av-k6urzljt-5d93ce4d4bdf380a81ade2c09ad1a66f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k6urzljt-5d93ce4d4bdf380a81ade2c09ad1a66f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k6urzljt-5d93ce4d4bdf380a81ade2c09ad1a66f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k6urzljt-5d93ce4d4bdf380a81ade2c09ad1a66f av-special-heading-h2  avia-builder-el-15  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >The smart digital companies in the USA are already relying on THICK DATA<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-128srb9-f299a14240c78af92fcdc7f2ded9a41c\">\n.flex_column.av-128srb9-f299a14240c78af92fcdc7f2ded9a41c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-128srb9-f299a14240c78af92fcdc7f2ded9a41c av_one_half  avia-builder-el-16  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11h569h-ed5be36f484ef570c0d053849b7939a3\">\n.avia-image-container.av-11h569h-ed5be36f484ef570c0d053849b7939a3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-11h569h-ed5be36f484ef570c0d053849b7939a3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-11h569h-ed5be36f484ef570c0d053849b7939a3 av-styling- avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5008 avia-img-lazy-loading-not-5008 avia_image ' src=\"https:\/\/storylistening.de\/wp-content\/uploads\/2020\/01\/closeup-photo-of-person-holding-panasonic-remote-control-in-987586.jpg\" alt='' title='Netflix'  height=\"1707\" width=\"2560\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zxuflh-f21991bc960453e129b1e2ecf45813d5\">\n.flex_column.av-zxuflh-f21991bc960453e129b1e2ecf45813d5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-zxuflh-f21991bc960453e129b1e2ecf45813d5 av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-yoy4v9-fe1a8c50f6824eac3a7936fb041f5083 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Netflix &#8211; evolving the business model<\/h3>\n<p><span class=\"tlid-translation translation\" lang=\"en\">Netflix is \u200b\u200bprobably the best-known company for using algorithms and AI for many decisions, which, for example, leads to particularly appropriate film or series recommendations. But Netflix didn&#8217;t know what was happening &#8220;in front of&#8221; the screen: what do people eat when they watch Netflix? What are they doing?<\/span><\/p>\n<p>For this, Netflix hired the anthropologist Grant McCracken. He literally sat on the couches of Netflix customers and his results went around the world &#8211; but one finding was central to Netflix: McCracken found that people liked to watch series &#8220;in one piece&#8221; &#8211; today called &#8220;binge watching&#8221;. That could already be found in the BIG DATA, but Netflix could not attach any importance to this data and therefore simply overlooked it.<\/p>\n<p>With the background of THICK DATA, Netflix has made a decisive and now legendary adjustment of the business model: Netflix began to offer a new model for the distribution of series, in which instead of a weekly chapter (as with HBO) the entire season was published at once. This had a massive impact on the way customers used Netflix and how they experienced their relationship with the brand. Today, the phenomenon of &#8220;binge watching&#8221; has gone into the language and culture of young Americans with terms like &#8220;Netflix and Chill&#8221;.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w45iit-6f9e63798347b61d63e1383cc6426091\">\n#top .hr.hr-invisible.av-w45iit-6f9e63798347b61d63e1383cc6426091{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-w45iit-6f9e63798347b61d63e1383cc6426091 hr-invisible  avia-builder-el-20  el_after_av_one_half  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ty2xyt-95517e24d75a792801b2822531b12c0f\">\n.flex_column.av-ty2xyt-95517e24d75a792801b2822531b12c0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ty2xyt-95517e24d75a792801b2822531b12c0f av_one_half  avia-builder-el-21  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-snlf1x-17fb9795cada94cd51991052742b6ebd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>uberPOOL &#8211; developing new fields of business<\/h3>\n<p><span class=\"tlid-translation translation\" lang=\"en\">In 2014, Uber launched the uberPOOL service. Here, strangers can share a trip and thus share the cost of the trip. So it is cheaper than traditional Uber, but it usually takes a little longer.<\/p>\n<p>But while a traditional Uber experience is more like a &#8220;taxi&#8221; ride, sharing a trip with a stranger touches a variety of other, uncertain factors and considerations: How much longer does the trip take? Do I have to wait long? How much cheaper is the trip? How does the stranger behave?<\/p>\n<p>Uber is known for using BIG DATA and AI extensively to improve its own mobility offering. But while Uber can cover many factors with AI, e.g., several factors of the journey, the matching of people and their destinations, optimal travel routes or expected arrival times, uberPOOL leaves open the central questions of personal considerations or other contextual factors, all of which significantly influence the decision of a shared journey.<\/p>\n<p>Uber has therefore had extensive discussions with customers to get THICK DATA about these unknown factors. In a multi-stage process, possible pool offers were later discussed with customers (customer co-creation) in order to create the &#8220;Perfect POOL&#8221;.<\/p>\n<p>The results showed, among other things, that customers are willing to go further to meeting points and drop-off points and accept longer waiting times if the journey is cheaper and a more direct route to the destination is taken.<\/p>\n<p>With this THICK DATA background and the requirements derived from it, the AI \u200b\u200bwas able to create &#8220;perfect POOLS&#8221;. This has become Uber&#8217;s cheapest offer since 2017: Express POOL.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rbgisl-c57e94883e6fb4a82d982f2be3a8e22e\">\n.flex_column.av-rbgisl-c57e94883e6fb4a82d982f2be3a8e22e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-rbgisl-c57e94883e6fb4a82d982f2be3a8e22e av_one_half  avia-builder-el-23  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q94mv9-8432bbcb6e888534bdff7b4be1f8e061\">\n.avia-image-container.av-q94mv9-8432bbcb6e888534bdff7b4be1f8e061 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-q94mv9-8432bbcb6e888534bdff7b4be1f8e061 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-q94mv9-8432bbcb6e888534bdff7b4be1f8e061 av-styling- avia-align-center  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5012 avia-img-lazy-loading-not-5012 avia_image ' src=\"https:\/\/storylistening.de\/wp-content\/uploads\/2020\/01\/uber-smartphone-iphone-app-34239.jpg\" alt='' title='Uber'  height=\"1707\" width=\"2560\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6c5ut-492811c51feacca2e9f70f61029e4eac\">\n#top .hr.hr-invisible.av-o6c5ut-492811c51feacca2e9f70f61029e4eac{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-o6c5ut-492811c51feacca2e9f70f61029e4eac hr-invisible  avia-builder-el-25  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dpnmud-37a3fb35dde318cfffd625f664ef0d69\">\n.flex_column.av-dpnmud-37a3fb35dde318cfffd625f664ef0d69{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-dpnmud-37a3fb35dde318cfffd625f664ef0d69 av_one_full  avia-builder-el-26  el_after_av_hr  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bwnj0l-2dcf1649c531a5db27e6a7c906de24d5\">\n#top .av_textblock_section.av-bwnj0l-2dcf1649c531a5db27e6a7c906de24d5 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-bwnj0l-2dcf1649c531a5db27e6a7c906de24d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>\u00a0Source of inspiration<br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\">&#8220;<span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">THICK DATA like STORYlistening\u00ae data have several qualities that quantitative data cannot express &#8211; but one quality in particular: inspiration.<\/span> <span title=\"\">Regardless of whether you like the discovered worlds of customers or not, share or disagree with customers or even being frustrated by customer beliefs &#8211; they always generate inspiration from which good ideas for new products, markets and business areas emerge.<\/span><\/span>&#8220;<\/p>\n<p style=\"text-align: right;\">Dr. Michael Schindl<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5065","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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