{"id":3631,"date":"2017-06-21T12:08:12","date_gmt":"2017-06-21T12:08:12","guid":{"rendered":"https:\/\/storylistening.de\/portfolio-item\/customer-segmentation\/"},"modified":"2020-03-12T14:03:43","modified_gmt":"2020-03-12T14:03:43","slug":"customer-segmentation","status":"publish","type":"portfolio","link":"https:\/\/storylistening.de\/en\/portfolio-item\/customer-segmentation\/","title":{"rendered":"Customer Segmentation"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mw8kik-26ce81ffb038e12586248d5d4089b555\">\n.flex_column.av-mw8kik-26ce81ffb038e12586248d5d4089b555{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mw8kik-26ce81ffb038e12586248d5d4089b555 av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kivnik-41fef50dc13fc1dd938eedff2930cf70\">\n.avia-image-container.av-kivnik-41fef50dc13fc1dd938eedff2930cf70 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kivnik-41fef50dc13fc1dd938eedff2930cf70 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kivnik-41fef50dc13fc1dd938eedff2930cf70 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4471 avia-img-lazy-loading-not-4471 avia_image ' src=\"https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_255081241_web.jpg\" alt='' title='Customer segmentation'  height=\"1498\" width=\"2246\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_255081241_web.jpg 2246w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_255081241_web-300x200.jpg 300w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_255081241_web-768x512.jpg 768w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_255081241_web-1030x687.jpg 1030w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_255081241_web-1500x1000.jpg 1500w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_255081241_web-705x470.jpg 705w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_255081241_web-450x300.jpg 450w\" sizes=\"(max-width: 2246px) 100vw, 2246px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jsld5o-5c08d590da45daefa8b74a1665138c96\">\n.flex_column.av-jsld5o-5c08d590da45daefa8b74a1665138c96{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jsld5o-5c08d590da45daefa8b74a1665138c96 av_one_half  avia-builder-el-2  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-i6eo7g-1ec896d77c8e7cf026488b1ab0ae3682 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Customer segmentation <\/strong><\/p>\n<p>Classical segmentation builds upon client history (sales, frequency etc.) or demographic data (age, gender, income etc.) \u2013 because these are easy to collect. The hidden \u2013 and misleading &#8211; assumption of this classical approach is that clients with the same demographics would also have the same motives, needs, reasons and convictions or values \u2013 in short \u2013 the same lifeworld that influences their decision.<\/p>\n<p>In contrast, STORY<em>listening<sup>\u00ae <\/sup><\/em>allows for segmentation alongside these lifeworlds, and clusters customers according to similar patterns of behaviour, similar convictions, values, experiences and identical decision drivers.<\/p>\n<p>Thus STORY<em>listening<sup>\u00ae <\/sup><\/em>allows for \u201cdesigning to lifeworld patterns\u201d i.e. your Marketing, product development, sales strategy, communication etc. profit from deep insights into the client\u2019s world &#8211; tailor made solutions for each profile are possible now ! The advantages for both cost and success are obvious.<\/p>\n<\/div><\/section><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g1rr7w-f9b5e63cd59a080bac7c0581ee92d0e5\">\n.flex_column.av-g1rr7w-f9b5e63cd59a080bac7c0581ee92d0e5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-g1rr7w-f9b5e63cd59a080bac7c0581ee92d0e5 av_one_full  avia-builder-el-4  el_after_av_one_half  el_before_av_two_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-5  avia-builder-el-no-sibling '><div id=\"custom_html-3\" class=\"widget_text widget clearfix widget_custom_html\"><div class=\"textwidget custom-html-widget\"><script language=\"JavaScript1.2\" type=\"text\/javascript\">\r\n\r\n\/\/<![CDATA[\r\n\r\n<!--\r\n\r\n \r\n\r\nvar line=new Array()\r\n\r\nline[1]=\"You currently work on one of these questions?\"\r\n\r\nline[2]=\"Simply try STORYlistening!\"\r\n\r\nline[3]=\"Just contact us at short notice...\"\r\n\r\nline[4]=\"...and let's get started!\"\r\n\r\n \r\n\r\nvar ts_fontsize=\"20px\"\r\n\r\n \r\n\r\nvar longestmessage=1\r\n\r\nfor (i=2;i<line.length;i++){\r\n\r\nif (line[i].length>line[longestmessage].length)\r\n\r\nlongestmessage=i\r\n\r\n}\r\n\r\n \r\n\r\nvar tscroller_width=line[longestmessage].length\r\n\r\n \r\n\r\nlines=line.length-1 \/\/--Number of lines\r\n\r\n \r\n\r\nif (document.all||document.getElementById){\r\n\r\ndocument.write('<form name=\"bannerform\">')\r\n\r\ndocument.write('<input type=\"text\" name=\"banner\" size=\"'+tscroller_width+'\"')\r\n\r\ndocument.write('  style=\"background-color: transparent; '+document.bgColor+'; color: '+document.body.text+'; font-family: open sans; font-size: '+ts_fontsize+'; font-weight:bold; border: medium none\" onfocus=\"blur()\">')\r\n\r\ndocument.write('<\\\/form>')\r\n\r\n}\r\n\r\n 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class='avia-promocontent'><\/p>\n<h3>Try<br \/>\nSTORY<em>listening<sup>\u00ae<\/sup><\/em><br \/>\nnow!<\/h3>\n<p>\n<\/div><div  class='avia-button-wrap av-adq2rw-a8864e9fb7cf1f18450b47aa0eb467d7-wrap avia-button-right '><a href='https:\/\/storylistening.de\/en\/getting-into-contact\/'  class='avia-button av-adq2rw-a8864e9fb7cf1f18450b47aa0eb467d7 av-link-btn avia-icon_select-no avia-size-large avia-position-right avia-color-theme-color'   aria-label=\"Just click here\"><span class='avia_iconbox_title' >Just click here<\/span><\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8tlz0c-4be9874cc73915e020a0754cd0994945\">\n.flex_column.av-8tlz0c-4be9874cc73915e020a0754cd0994945{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8tlz0c-4be9874cc73915e020a0754cd0994945 av_three_fifth  avia-builder-el-8  el_after_av_two_fifth  el_before_av_one_third  flex_column_div 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