{"id":3634,"date":"2017-06-21T12:11:18","date_gmt":"2017-06-21T12:11:18","guid":{"rendered":"https:\/\/storylistening.de\/portfolio-item\/competitive-advantages\/"},"modified":"2020-03-12T14:03:43","modified_gmt":"2020-03-12T14:03:43","slug":"competitive-advantages","status":"publish","type":"portfolio","link":"https:\/\/storylistening.de\/en\/portfolio-item\/competitive-advantages\/","title":{"rendered":"Competitive advantages"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mzb5zu-a7f9e8f87938a3bd89d78aa7d7beafd2\">\n.flex_column.av-mzb5zu-a7f9e8f87938a3bd89d78aa7d7beafd2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mzb5zu-a7f9e8f87938a3bd89d78aa7d7beafd2 av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzpksa-ec07b6a791fcfbb2373be09b14173193\">\n.avia-image-container.av-kzpksa-ec07b6a791fcfbb2373be09b14173193 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kzpksa-ec07b6a791fcfbb2373be09b14173193 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kzpksa-ec07b6a791fcfbb2373be09b14173193 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4489 avia-img-lazy-loading-not-4489 avia_image ' src=\"https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_528108616_web.jpg\" alt='' title='Competitive advantages'  height=\"1200\" width=\"2000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_528108616_web.jpg 2000w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_528108616_web-300x180.jpg 300w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_528108616_web-768x461.jpg 768w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_528108616_web-1030x618.jpg 1030w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_528108616_web-1500x900.jpg 1500w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_528108616_web-705x423.jpg 705w, https:\/\/storylistening.de\/wp-content\/uploads\/2017\/10\/shutterstock_528108616_web-450x270.jpg 450w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jlz8mi-aae8c471687356168ed6b10165b9a135\">\n.flex_column.av-jlz8mi-aae8c471687356168ed6b10165b9a135{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jlz8mi-aae8c471687356168ed6b10165b9a135 av_one_half  avia-builder-el-2  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-hkyupm-ec33c6f599510d5172331877beb09198 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-2  el_after_av_one_half  el_before_av_one_full  \">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock  \">\n<p><strong>Competitive advantages<\/strong><\/p>\n<p>To achieve higher than average margins, a sound strategic competitive advantage is mandatory. It guarantees that there are few or none close competitors \u2013 yet it is difficult to be developed. Lifeworlds of customers are the right places to dig for them. The reason is that lifeworlds function as frameworks for a customer\u2019s perception: it decides what he perceives as a \u201cproblem\u201d and what as a \u201csolution\u201d and also what he finally sees as a good decision to make. This perception is unveiled by STORY<em>listening<sup>\u00ae<\/sup><\/em> and provides 1:1 building blocks for competitive advantages.<\/p>\n<p>STORY<em>listening<sup>\u00ae<\/sup><\/em> confronted i.a. the following core questions:<\/p>\n<ul>\n<li>do we have real competitive advantages at the moment from a customer\u2019s perspective?<\/li>\n<li>is there a potential for competitive advantages in the market that we could address ?<\/li>\n<li>who is our competitor when it comes to solutions (not industry) from a customer\u2019s perspective?<\/li>\n<li>would our existing competitive advantages work in other markets as well?<\/li>\n<li>is there a gap in our product solution that we should fill from a customer\u2019s perspective?<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/div>\n<\/div><\/section><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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ts_fontsize=\"20px\"\r\n\r\n \r\n\r\nvar longestmessage=1\r\n\r\nfor (i=2;i<line.length;i++){\r\n\r\nif (line[i].length>line[longestmessage].length)\r\n\r\nlongestmessage=i\r\n\r\n}\r\n\r\n \r\n\r\nvar tscroller_width=line[longestmessage].length\r\n\r\n \r\n\r\nlines=line.length-1 \/\/--Number of lines\r\n\r\n \r\n\r\nif (document.all||document.getElementById){\r\n\r\ndocument.write('<form name=\"bannerform\">')\r\n\r\ndocument.write('<input type=\"text\" name=\"banner\" size=\"'+tscroller_width+'\"')\r\n\r\ndocument.write('  style=\"background-color: transparent; '+document.bgColor+'; color: '+document.body.text+'; font-family: open sans; font-size: '+ts_fontsize+'; font-weight:bold; border: medium none\" onfocus=\"blur()\">')\r\n\r\ndocument.write('<\\\/form>')\r\n\r\n}\r\n\r\n \r\n\r\ntemp=\"\"\r\n\r\nnextchar=-1;\r\n\r\nnextline=1;\r\n\r\ncursor=\"\\\\\"\r\n\r\nfunction animate(){\r\n\r\nif (temp==line[nextline] & temp.length==line[nextline].length & 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-->\r\n\r\n\/\/]]>\r\n\r\n<\/script>\r\n<\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c4zlii-7bd31c165104d6dfce96952d0614f01e\">\n.flex_column.av-c4zlii-7bd31c165104d6dfce96952d0614f01e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-c4zlii-7bd31c165104d6dfce96952d0614f01e av_two_fifth  avia-builder-el-6  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><div  class='av_promobox av-aqfoje-73d37fbb9c31e7024679b96bec0c9534 avia-button-yes  avia-builder-el-7  avia-builder-el-no-sibling '><div class='avia-promocontent'><\/p>\n<h3>Try<br \/>\nSTORY<em>listening<sup>\u00ae<\/sup><\/em><br \/>\nnow!<\/h3>\n<p>\n<\/div><div  class='avia-button-wrap av-aqfoje-c3a22b15e18d1f4180fd3ccd7cadb00c-wrap avia-button-right '><a href='https:\/\/storylistening.de\/en\/getting-into-contact\/'  class='avia-button 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av_one_third  avia-builder-el-11  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4489,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[43],"class_list":["post-3634","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-applications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Competitive advantages - storylistening<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/storylistening.de\/en\/portfolio-item\/competitive-advantages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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