“Important corporate decisions require valid groundwork. We experience in practice that numbers or percentages can be slightly deceiving. Therefore, a genuine and deep understanding of the customer’s tangible lifeworld is of upmost importance.”
Dr. Olaf Rughase
results: insightful, illustrative & concrete
purpose: decoding customers
20 years of experience
Understanding lifeworlds leads to sound decisions
“Managers are often surprised about the detailed results and the valuable contexts that STORYlistening® delivers. But they immediately recognise, just how these results can improve their decision making concerning the majority of strategic questions.”
Dr. Michael Schindl
License / STORYlistening®-Network
STORYlistening® was developed by Schindl Rughase Partners in cooperation with Witten/Herdecke University, Germany.
STORYlistening® has been developed for strategic decision making and decodes the relevant parameters of customers’ decisions. These drivers and their context - remaining hidden to classical research methods - are detected by STORYlistening® and makes customer behaviour an open book to strategy makers.
STORYlistening® is a registered community trademark (EU) of Schindl Rughase Partners, Meerbusch/Germany.
The instrument was originally developed in 1997 and was trademarked as a brand by Schindl Rughase Partners in 2005.
STORYlistening® has since been deployed for numerous b2c and b2b applications in Europe, U.S.A. and Asia.
Schindl Rughase Partners and Prof. Dr. Franz Liebl are the developers of STORYlistening®.
“Where does new business come from?” – this is the core question of every successful company. Schindl Rughase Partners are corporate developers who focus their work and methodology on the creative advancement of the revenue side and the business model. STORYlistening® provides the creative building blocks and the benchmark for such developments.