“Important corporate decisions require valid groundwork. We experience in practice that numbers or percentages can be slightly deceiving. Therefore, a genuine and deep understanding of the customer’s tangible lifeworld is of upmost importance.”
Ergebnisse: aufschlussreich, anschaulich & konkret
Zweck: Kunden entschlüsseln
20 Jahre Erfahrung
Understanding lifeworlds leads to sound decisions
“Managers are often surprised about the detailed results and the valuable contexts that STORYlistening® delivers. But they immediately recognise, just how these results can improve their decision making concerning the majority of strategic questions.”
Dr. Michael Schindl
License / STORYlistening®-Network
STORYlistening® was developed by Schindl Rughase Partners in cooperation with Witten/Herdecke University, Germany.
STORYlistening® has been developed for strategic decision making and decodes the relevant parameters of customers’ decisions. These drivers and their context - remaining hidden to classical research methods - are detected by STORYlistening® and makes customer behaviour an open book to strategy makers.
STORYlistening® is a registered community trademark (EU) of Schindl Rughase Partners, Meerbusch/Germany.
The instrument was originally developed in 1997 and was trademarked as a brand by Schindl Rughase Partners in 2005.
STORYlistening® has since been deployed for numerous b2c and b2b applications in Europe, U.S.A. and Asia.
Schindl Rughase Partners and Prof. Dr. Franz Liebl are the developers of STORYlistening®.
“Where does new business come from?” – this is the core question of every successful company. Schindl Rughase Partners are corporate developers who focus their work and methodology on the creative advancement of the revenue side and the business model. STORYlistening® provides the creative building blocks and the benchmark for such developments.
Click on the different category headings to learn more. You can also change some of your settings. Note that blocking some types of cookies may affect your experience on our websites and the services we can offer.
Important Website Cookies
These cookies are essential to provide you with the services available on our website and to use some of their functions.
Since these cookies are essential for the proper use of the website, you cannot refuse them without affecting the functioning of our website. You can block or delete them by changing your browser settings and forcing all cookies on this website to be blocked.
Google Analytics Cookies
These cookies collect information that is either used in an aggregate form to understand how our website is used or how effective our marketing campaigns are, or to help us customize our website and application for you to improve your experience.
If you do not want us to track your visit to our website, you can deactivate tracking in your browser here:
Other external Services
We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Vimeo and Youtube video embeds: