At the core of a company’s success there always is a product or service assuring the future of the company. However, the digital revolution redefined many industry boundaries and led to an ever-faster pace of product development. Knowing why clients do expect what and how they assess your and your competitor’s solutions would enable your developers to “design-to-market”. This is exactly what STORYlistening® provides.
STORYlistening® confronted i.a. the following core questions:
- which attributes are key in further developing our existing offer ?
- which product could be a low-hanging fruit and could easily be developed ?
- which features of our products or services have become obsolete ?
- what would clients perceive as “innovation” and could fit our existing range at the same time?