Strategic decisions

Any decision about strategy impacts more than just one building block of your business model. Such decisions therefore need to build upon a valid and substantial information base.

STORYlistening^® confronted i.a. the following strategic questions:

• should we reposition, rebrand or develop a new claim or USP ?
• would a new business unit be profitable ?
• should we invest into a new market segment ?
• do we need two parallel business models ?
• new markets: in how far do their clients differ from ours different and should we enter these markets ?
• should we fundamentally adapt our pricing model ?
• does the culture of a potential company to be merged fit our culture ?
• …