Sales channels

Sales channels are decisive for the success of a new product or service. However, global digitalisation has drastically changed expectations and comfort needs of clients. STORYlistening® unveils such expectations and detects options for new approaches in your sales (channel) strategy.

STORYlistening® confronted i.a. the following core questions:

  • is our present sales channel up to date with clients‘ future needs ?
  • do alternative sales channels gain importance in our client’s lifeworld ?
  • are there “low hanging fruits” & opportunities for adapting your existing channel to our client’s needs ?
  • is there a difference in our clients’ structure, characteristics & lifeworld that correlates with their preferred channel ?
  • should we invest into a new channel ?