New opportunities and markets

Growth is a major strategic goal to many companies. However, which are the new businesses and markets that fit our company’s distinctive competencies ? And will those new businesses create a positive leverage with our existing clients or, on the contrary, damage our good will ? STORYlistening® identifies such opportunities and safeguards against costly errors about new business opportunities.

STORYlistening® confronted i.a. the following core questions:

  • which new businesses should we establish within the next five years ?
  • should we focus upon a specific new market segment ?
  • should we expand to Asia ?
  • do clients in our industry in Europe follow the same patterns of judgment and needs as our American clients do ?