Marketing efforts

“Omni-channel” as one of the latest approaches in Marketing requires real continuity of a user’s experience and an extension of your activities beyond the own brand. Of course, this needs a substantial knowledge about the user’s lifeworld to perfectly match his whereabouts and habits. Otherwise there is a real threat to lose a lot of money in short time. STORYlistening^® helps you to enhance the efficiency of your budget by providing the right connectors to users’ lifeworlds.

STORYlistening^® confronted i.a. the following core questions:

• which channels, which messages, which Marketing activities to be effective ?
• isn’t there a better way to segment in view of customer’s reality ?
• how to measure Marketing success from a qualitative perspective ?
• how do our Marketing activities resonate with the customer and is there room for improving efficiency ?
• …