Sales usually is closer to the customer than other departments. However, sometimes we can’t see the wood for the trees. So, in sales we probably don’t realize that clients signal new needs, new drivers, new decision criteria – we are simply used to “know him”. STORYlistening® unveils future decision drivers at customer’s level and detects patterns of needs that often go unnoticed in the stress of operational business. To find new solutions or to optimize existing approaches is no big hassle now.
STORYlistening® confronted i.a. the following core questions:
- what could we improve about our sales approach from a customer’s perspective?
- is our sales approach safe for the future ?
- are there substantial drivers & indicators for the potential of sales in a market ?
- our next-generation of sales representatives – from a customer’s perspective?