“Omni-channel” as one of the latest approaches in Marketing requires real continuity of a user’s experience and an extension of your activities beyond the own brand. Of course, this needs a substantial knowledge about the user’s lifeworld to perfectly match his whereabouts and habits. Otherwise there is a real threat to lose a lot of money in short time. STORYlistening® helps you to enhance the efficiency of your budget by providing the right connectors to users’ lifeworlds.
STORYlistening® confronted i.a. the following core questions:
- which channels, which messages, which Marketing activities to be effective ?
- isn’t there a better way to segment in view of customer’s reality ?
- how to measure Marketing success from a qualitative perspective ?
- how do our Marketing activities resonate with the customer and is there room for improving efficiency ?